Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Adds volume!
A good shampoo for flat, fine hair. It adds volume and a little goes a long way. It doesn’t irritate my scalp.
by Kló Verified Purchase
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volumising but drying
This shampoo definitely added volume to my hair but I found it very drying, my hair doesn't look as shiny as it does with a normal shampoo.
by Nicolette
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Great Volume and a Lovely Scent
OUAI Fine Hair Shampoo really helps give my flat hair some much-needed volume and shine. It feels light and doesn’t weigh my hair down. The 'Mercer Street' scent is a nice touch, leaving a fresh, floral smell that lasts all day. Definitely a good pick for anyone with fine hair looking for a boost!
by Shai Verified Purchase
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Nice product
Nice product, i liked for my fine hair.
by Dace Verified Purchase
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smells amazing
I love the packaging design of OUAI products, as well as the scents. The shampoo itself performs well on my fine hair and doesn't dry it out.
by Anna Verified Purchase
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Good product
Good product - smells great. Price is high.
by Kate Verified Purchase
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Love it
Irreplacable, worth all money. It is great to swich this and cleansing one.
by Alex Verified Purchase
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Used to love this but
I used to love this but with continued use my fine hair feels dry. I think it could work as a clarifying shampoo, so I will be using it as such.
by Macy Verified Purchase
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Fantastic shampoo for fine hair
This shampoo leaves my hair feeling soft but thoroughly clean. I have fine, oily hair and need to shampoo regularly, and I love how my hair feels and looks after using this. And the smell is divine.
by Sara_H Verified Purchase
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Smells divine and volumises a little
I love how fragranced it is, makes washing your hair a spa experience! It gives some volume and hydrates well - I can tell by the way my curs form afterwards.
by Cris Verified Purchase
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