Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best
Detox shampoos don’t get better than this. A must have in everyone’s shampoo wardrobe. Can’t live without mines.
by Abby Verified Purchase
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great shampoo
It leaves my scalp very clean and fresh. Besides, it smells great!
by Carolina Verified Purchase
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love it
this is my first time using this shampoo and i’m honestly impressed. my hair is extremely fine and oily (it gets very greasy after two days) and i can’t just use any shampoo, but this one leaves my hair feeling soft and clean. it smells very good without being a strong scent. i’m using it once a week and it’s perfect for me.
by susi Verified Purchase
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One Of The Best Detox Shampoos
This is one of the best detox shampoos out there. It really leaves your hair squeaky clean and the smell in this shampoo is so good
by Diana Verified Purchase
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Great
It really makes a difference on oily hair. Usually I had to use dry shampoo the second day but after I use this shampoo I din t need to! Love it!
by B Verified Purchase
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Deep clean and fresh feel
I’ve been using the OUAI Detox Shampoo for a few weeks now, and I’m thoroughly impressed. This shampoo delivers a deep clean without stripping my hair of its natural oils. It effectively removes buildup from products, excess oil, and impurities, leaving my scalp feeling refreshed and my hair light and bouncy. The scent is fresh and invigorating, making every wash feel like a little spa moment. I also love that it’s gentle enough to use regularly, even though it’s a detox formula. My hair feels incredibly soft and manageable after each use, and I’ve noticed it stays cleaner for longer. This shampoo has become an essential part of my hair care routine, and I highly recommend it to anyone looking to give their hair a thorough, rejuvenating cleanse!
by Maria Verified Purchase
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Great after dry shampoo
This is my second time buying the product, it's great for washing hair after using dry shampoo, it really help in cleaning the hair. My hair gets greasy after 3 days, this shampoo gives her more volume and postpones the washing a little bit. Also I really like the smell.
by Maryanne Verified Purchase
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Fav shampoo
After trying many other brands, this is my go to! My scalp used to feel oily and I could never get my hair perfect outside of the salon. This shampoo really helped - smells amazing, hair feels soft and light.
by Ana Verified Purchase
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Ok
I tried this shampoo a week ago and I was really impressed. I have very very oily hair and I wash it every other day and I can say I have seen a slighty improvement.
by B Verified Purchase
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Good shampoo
I really like this shampoo. Leaves my hair feeling soft and clean.
by I.
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